(HUNTINGTON BEACH, Calif.) – Reflecting the recognition of golf and racket sports activities around the globe, DUNLOP® and Sumitomo Rubber Industries, Ltd. (SRI) will spotlight every model and choices all underneath one roof in a revamped net expertise.
In April 2022, SRI made a primary step in the direction of consolidating golf and racket sports activities branding by including the Dunlop emblem to the again {of professional} golfers’ headwear and initiated the method of updating world gross sales firm names underneath the Dunlop Sports activities umbrella. To additional advance the “home of manufacturers” transition, SRI not too long ago launched new web sites in the USA, UK/Europe, and Australia. Within the U.S., 4 completely different web sites will now turn into one with a totally revamped model of us.dunlopsports.com – which previously served because the U.S. web site for Dunlop racket sports activities. SRIXON®, CLEVELAND GOLF®, XXIO®, and Dunlop will retain their present identities, branding, and product strains, however they’ll now be featured on branded sections of the identical web site, us.dunlopsports.com. The identical upgrades had been made for the web sites in UK/Europe (eu.dunlopsports.com) and Australia (au.dunlopsports.com) with their respective regional product choices. The previous web sites will mechanically reroute net visitors to the corresponding model pages on the brand new web site to make sure continuity.
“We took this chance to drastically enhance our digital content material and web site performance previous to main Srixon and Cleveland Golf product introductions. Consolidating our manufacturers underneath a single roof and linking golf with racket sports activities will strengthen our world model and advertising and marketing capabilities for the long run,” mentioned Scott Carlyle, Senior Vice President of World Advertising and marketing.
In 2023, Srixon, Cleveland Golf, XXIO, and Dunlop are set to launch quite a few new merchandise, making the web site a key element of product launches going into the brand new yr. With vital technological upgrades, Dunlop’s new web sites might be tailor-made to reinforce the web expertise, particularly on cell gadgets. The brand new design supplies straightforward navigation between every model and an improved purchasing expertise. Beginning in 2023, extra company communications will characteristic Dunlop-branded messaging and multi-brand logos.
To discover the brand new web sites and be taught extra about our merchandise, head to us.dunlopsports.com, eu.dunlopsports.com, and au.dunlopsports.com.
